Nick // August 3, 2012

Package Yourself ⁄⁄

At a time when so many Americans are disgusted with the personhood of corporations, it’s surprising that more persons don’t move to secure their expanded rights. Dan Graham notes, “Jasper Johns was the first American artist to fully understand that the newly subjectivized advertising icon and the gestures of Abstract Expressionist painting—which struggled against the cultural domination of this new form—were virtually identical.”1 The place of the (white male) individual and his potential for transcendence had already merged with corporate strategy. Warhol began operations at his Factory in 1962, and by 1966 Foucault proclaimed that man “would be erased, like a face drawn in sand at the edge of the sea.” In 1978, the band Devo told The SoHo Weekly News that they’d decided to “mimic those who get the greatest rewards out of the business and become a corporation.”

To read more visit http://rhizome.org/editorial/2012/jul/25/package-yourself/