bloc // December 9, 2001

Content Strategy for Convergent Media ⁄⁄

Date: Friday 12th October 2001
Time: 2.30pm to 6pm
Venue:Valleys Innovation Centre
Partner: Rhondda Cynon Taff Arts Development Unit |
Partner: |

This seminar asks crucial questions: what are the implication of producing sound and visual content for combined data and communications technologies?


This seminar will explore the convergence of traditional and new media with emerging technologies. The union of digital and communications technologies aims to streamline operations for a working environment, bringing together apparently discrete technologies such as television, radio, computers, telecommunications, video, sound, and the net. This convergence of separate technological devices and new formats in a single platform necessarily affects creative production.

`Information architects` are considering the various contexts in which users will employ convergent media. Whilst attempting to create a consistent `user experience`, creative practitioners need to offer content appropriate to context such as `where` and `when` do users browse or transact?

Despite the constraints on the quality of output on UI (user interfaces) there are a number of projects that have begun to address the implications of creating electronic art-works in the context of convergent media.

What are the implications of creating work for mobile technologies – will creative practitioners need to be convergent in all media or will a standard format eclipse the existing range, offering a unified output suitable for all technological devices? What are the challenges of creating work within the existing UI limitations? Should creative practitioners be considering the content or the context?


Matt Jones | Information Architect

Manu Luksch | Ambient Information Systems Ltd
Andy Stamp | Director, The Culture Company
Nicholas Tresilian | founding Director of GWR Group plc, the UK`s biggest radio company


Hosted by the New Media Digital Arts Project

– a three year project financed by Rhondda Cynon Taff Arts Development Unit and the European Regional Development Fund