bloc // December 9, 2001

Content Strategy for Convergent Media ⁄⁄

Date: Friday 12th October 2001
Time: 2.30pm to 6pm
Venue:Valleys Innovation Centre
Partner: Rhondda Cynon Taff Arts Development Unit |
Partner: |

This seminar asks crucial questions: what are the implication of producing sound and visual content for combined data and communications technologies?

Outline:

This seminar will explore the convergence of traditional and new media with emerging technologies. The union of digital and communications technologies aims to streamline operations for a working environment, bringing together apparently discrete technologies such as television, radio, computers, telecommunications, video, sound, and the net. This convergence of separate technological devices and new formats in a single platform necessarily affects creative production.

`Information architects` are considering the various contexts in which users will employ convergent media. Whilst attempting to create a consistent `user experience`, creative practitioners need to offer content appropriate to context such as `where` and `when` do users browse or transact?

Despite the constraints on the quality of output on UI (user interfaces) there are a number of projects that have begun to address the implications of creating electronic art-works in the context of convergent media.

What are the implications of creating work for mobile technologies – will creative practitioners need to be convergent in all media or will a standard format eclipse the existing range, offering a unified output suitable for all technological devices? What are the challenges of creating work within the existing UI limitations? Should creative practitioners be considering the content or the context?

Contributors:

Matt Jones | Information Architect

http://www.blackbeltjones.com/work

Manu Luksch | Ambient Information Systems Ltd
http://www.ambientTV.net
Andy Stamp | Director, The Culture Company
http://www.theculturecompany.co.uk
Nicholas Tresilian | founding Director of GWR Group plc, the UK`s biggest radio company

Sponsors:

Hosted by the New Media Digital Arts Project

– a three year project financed by Rhondda Cynon Taff Arts Development Unit and the European Regional Development Fund